Shopping gala set to meet consumer demand for quality goods

This year's June 18 online shopping carnival — also known as "618" — has kicked off one week earlier than previously.

Scrolling through cross-border e-commerce platforms such as JD Worldwide and Tmall Global, I filled my shopping carts with imported items, ranging from outdoor camping equipment, hand-drip coffee products to kitchen utensils.

For the midyear shopping festival, major online retailers have offered steep discounts and shopping subsidies on a wide range of imported and foreign-branded products, simplifying promotional methods with direct price cuts as a preferred strategy to woo price-sensitive consumers.