Media urged to utilize new technologies

Shenzhen forum discusses adoption of emerging tools for institutional growth

China's mainstream media outlets are being urged to leverage new technologies such as artificial intelligence and big data to boost personalized and interactive communication, enhance their influence and achieve sustainable development, according to a forum held on Tuesday in Shenzhen, Guangdong province.

At the Forum on Systemic Transformation of Mainstream Media, hosted by the Publicity Department of the Communist Party of China Central Committee, officials and experts called on media organizations to embrace the opportunities and challenges brought by the rapid growth of technologies that are reshaping the media industry. They emphasized the need to grasp trends in digitalization and intelligence to secure the future through deep and comprehensive reform.

In a keynote speech, Mo Gaoyi, deputy head of the Publicity Department of the CPC Central Committee and director of the State Council Information Office, said institutional reform is key to sparking innovation and creativity in the media sector.