E-tailers go big on instant retail

E-commerce platforms bank on lucrative food delivery services

China's instant retail sector is expected to see speedy growth as leading e-commerce platforms are banking on the lucrative on-demand food delivery services to drive new sources of revenue and reconstruct the traditional retail landscape, experts said.

They called on enterprises to ramp up technological innovation, optimize logistics networks and improve delivery efficiency, while leveraging personalized recommendation methods and high-quality services to elevate the user experience.

Meanwhile, authorities and industry associations should introduce relevant regulations and standards to promote the healthy development of the instant retail market, they added.