DOMESTIC HELPERS, NANNIES, BUTLERS ALL IN HIGH DEMAND

Millions of middle-income Chinese families seeking hired assistance to ease life's burdens

Stella Tian, a 33-year-old office worker in Beijing, has two toddlers — a 1-year-old and a 3-year-old — and employs two nannies to help look after the children and simplify her life, as she and her husband have hectic work lives.

"I have changed my nannies a few times. Some were not professional enough and didn't get along well with my family members, and some had other plans that came up. It's not easy to find a suitable nanny for the long term," Tian said.

Like Tian, demand for homemaking services among Chinese urban families is surging, and trained domestic helpers, nannies and nurses for the elderly are in great demand, promising to incubate a market expected to reach 1.3 trillion yuan ($181.1 billion) in 2026.