Outbound tourism seen on steady growth track with Gen Z a key driver
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China's outbound tourism sector is expected to witness steady growth this summer, with Asia and Europe gaining popularity among Chinese travelers who are driven by their interests when choosing overseas destinations, according to the United States-based lodging and short-term vacation rental provider Airbnb.
Data from Airbnb show that the number of Chinese users searching for outbound stays with check-in dates between May 30 and June 3 registered a more than twofold increase year-on-year.
The most popular overseas destinations for Chinese travelers during the Dragon Boat Festival break were Japan, South Korea, France, Italy, the US, the United Kingdom, Spain, Thailand, Malaysia and Switzerland, Airbnb said.


















