Beijing unveils measures to boost inbound tourism

Beijing, which aims to become a premier destination for global travelers, has rolled out a comprehensive plan to improve its inbound tourism services, as the number of overseas visitors to the Chinese capital continues to surge.

The city government announced the plan on Tuesday at the Beijing Inbound Tourism Development Conference, outlining 22 measures that mainly focus on four areas — products, promotion, services and support.

"Beijing's inbound tourism is surging, reflected by soaring visitor numbers and higher spending," said Sima Hong, vice-mayor of Beijing, adding that the city is working on collaborating with global partners to ignite the "Beijing Travel" wave, offering tourists more open, convenient and captivating experiences.