Tourism uptrend in GBA attracting more hoteliers

Taking a micro-vacation on weekends has become trendy among Chinese consumers in the Guangdong-Hong Kong-Macao Greater Bay Area, and the robust demand has not only driven high-frequency short-distance consumption in the region, but has also attracted investments from multiple international hotel groups.

Besides Chinese mainland travelers, the growing trend of Hong Kong residents heading north to the Chinese mainland for dining and entertainment, coupled with inbound tourists to the GBA, a core city cluster, has boosted the dynamism of the local tourism market.

In particular, the demand for high-end and tailored tours is growing, and more people are seeking private and niche travel experiences. Young consumers, especially Generation Z — those born between 1995 and 2009 — have become the main force of such consumption, industry insiders observed.