Livestreaming biz enhances Kuaishou's role in job market

Video platform helping millions find employment, tap into digital economy

Chinese short-video platform Kuaishou had created 43.2 million jobs and given rise to 174 new occupations by the end of 2024, as it has lowered employment thresholds and brought about an increase in inclusive and large-scale employment, as well as entrepreneurial opportunities, a report said.

Industry experts said the platform has provided relatively equal opportunities for small and medium-sized businesses, ordinary creators and skilled talent to earn incomes, and contributed to the formulation of relevant professional standards and the implementation of vocational training related to new occupations.

Kuaishou has offered about 23 million direct employment opportunities for short-video creators and livestreaming hosts, who directly gained income through the platform last year, according to a report released by the China Institute for Employment and Welfare Studies at Renmin University of China in Beijing.