Adhesives firm doubles down on energy storage

German adhesive solutions giant tesa is doubling down on China's booming energy storage sector, leveraging its technical expertise and domestic investments to tap local markets that are transitioning from policy-driven growth to innovation-led competition, a senior executive said.

"The energy storage sector is a super attractive market, which is very much driven by China. There are plenty of opportunities to deal with, but as a company you have to be super fit, and you have to be technology-driven, innovation-driven," said Stephen Hauber, president and regional manager of tesa Greater China, highlighting that the company's annual research and development investment accounts for 6 percent of its global revenue.

Hauber said the company has positioned itself as one of the key players in the country's adhesive solutions market, serving industries including automotive and electronics. Now, the company sees energy storage — a sector pivotal to China's green transition — as its next frontier, on top of long-term investment commitment to conventional business sectors. Energy storage solutions include heat-activated tapes and sealing technologies critical for battery safety.