Dyson banks on product innovation

Technology company Dyson is sharpening its focus on originality, engineering, and product localization in the dynamic Chinese market to keep an edge over intensifying competition.

Having entered the Chinese market more than a decade ago, the world's second largest economy plays a pivotal role in Dyson's mission.

"Chinese consumers appreciate new technology, miniaturization, and thoughtful design using fewer materials," said founder James Dyson, emphasizing the significance of genuine innovation as key to long-term success.