Crowds can 'trade' at beer exchange in Qingdao

A newly opened beer consumption facility in Qingdao, Shandong province, has become a social media sensation with its innovative "beer stock market" concept, drawing massive crowds for a unique drinking experience in the city renowned for its brewery brand.

The Qingdao Beer Exchange, located on the Taidong pedestrian street, features a 3-meter-tall, 360-degree smart beer column. Visitors can taste 10 beer flavors and watch price fluctuations, directly influenced by their purchases, on a large circular screen in real time.

Launched during the Dragon Boat Festival holiday, which ran from May 31 to June 2, the exchange saw a daily average of more than 10,000 visitors and single-day sales exceeding 1.2 million milliliters of beer during the period, injecting new energy into Qingdao's cultural and tourism market.