Oarmilk to expand product line beyond Greek yogurt

Company reported 500 million yuan in revenue for 2024 and is confident it will reach profitability this year

As China's chilled yogurt market undergoes a health-focused shift, Oarmilk Greek Yogurt has stood out for its high-protein positioning, targeting mid-income families who are health-conscious and experiencing double-digit growth on a yearly basis.

Founder and CEO Wang Weijian said at the 2025 Food and Beverage Innovation Forum in Shanghai that the brand will "reshape the high-end yogurt market" leveraging differentiated products and precise marketing.

The Beijing-based company has invested more than 420 million yuan ($58.5 million) in building a modern dairy production hub. Its second-phase facility, launched in 2020, spans over 81 hectares and includes ultra-clean, fully automated lines capable of processing 800 metric tons of fresh milk daily.