CreateAI speeding up move into video games, animation sector

AI-generated content expected to unleash demand for software tools

Chinese artificial intelligence technology company CreateAI is speeding up its push into the video games and animation sector, as the AI revolution in digital entertainment content is a once in a lifetime opportunity that will reshape the industry landscape.

Cheng Lu, president and CEO of CreateAI, said the company is developing underlying AI technology and infrastructure, which includes its proprietary video generation large models Ruyi, as well as fine-tuning other industry leading models.

"We will leverage our proprietary AI simulation systems for video game development. Building on top of the foundational technologies are customized software tools that assist human creators in the development of various anime and gaming content," he said.