Summer's here, school's out, with students hitting the road

Graduation, vacations aligning to create expected surge in hot-weather travel

As graduation season and summer vacation get underway in June and July, students are embarking on trips to domestic and overseas destinations with their peers, boosting the vibrancy of the tourism market, industry players found.

Theme parks, museums, cultural venues, internet-famous scenic spots, trendy business districts, as well as concerts, music festivals and other activities are all popular choices for students, and they have been increasingly pursuing personalized, flexible and new experiences.

In June, the average airfare and hotel prices domestically are nearly 40 percent lower than those in July and August. For some high-school graduates and college students, their peak travel period starts after the National College Entrance Examination on June 10 and lasts until around July 10, said Qunar, a Beijing-based online travel agency.