Naisnow Tea & Bakery adopts healthier strategy with 'green' food, drinks

The Naisnow Tea & Bakery chain is doubling down on its health-focused strategy by opening light food stores and offering new sugar controlled drinks containing natural ingredients, as Chinese consumers increasingly demand more nutritious beverage options.

On Wednesday, the tea drink chain unveiled its "2025 Health Upgrade" initiative in Beijing, partnering with the institute of food and nutrition development under the Ministry of Agriculture and Rural Affairs and more than 100 professional nutritionists.

The move is a reform of Naisnow's product line that underscores its new formula of freshly made nutritious ingredients and controlled amounts of low-calorie sugar.