Consumption signaling H2 rebound

China's consumer market is poised to gain recovery momentum this year, with immense growth potential fueled by a series of pro-shopping policies, given that boosting consumption is a top priority for the country's economic growth for 2025, said Carol Liao, chair of Boston Consulting Group China.

"The country's consumption sector is still in the process of restoration and revitalization, and the consumer goods trade-in program has played a significant role in driving the recovery of consumption," Liao said in a recent exclusive interview with China Daily, adding that she hopes the national subsidy policy program continues.

Liao said that under the trade-in program, consumers are now encouraged to buy products with low purchase frequency, such as electronic devices, home appliances and furniture.