Graduates drive post-gaokao wave of consumer spending

Tech buys, travel and fitness mark China's summer consumption patterns

With the results of China's national college entrance exams, or gaokao, now released, a significant wave of spending is sweeping the nation as students and their families embrace what has been dubbed the "post-gaokao economy".

The country's 13.35 million expected high school graduates, eager to find relief after intense exam preparation, are fueling a spending spree through travel, electronics purchases, skill-building activities such as driving lessons and cosmetic procedures.

While industry observers welcome the economic vitality, they are also advising responsible spending and warning against exploitative marketing tactics targeting graduates and their families.