A walk down Beijing's memory lane

Expo spotlighting the capital in the 1990s promotes tourism, digital experiences and cultural products, Yang Feiyue reports.

A traditional Beijing courtyard facade, models of vintage buses, retro refrigerator magnets, enamel mugs, and nostalgic courtyard illustrations transport one back to the capital city of the 1990s.

Visitors packed the booth set up by Jingweier Times, a cultural brand that has carved out a niche in capturing the charm of hutong, during the 2025 Beijing International Cultural and Tourism Consumption Expo from June 20 to 22 at the Beijing Exhibition Center.

"We want to give visitors a sensory flashback to feel like they've stepped into the streets of old Beijing," says Shi Dongyue, marketing director at the company.