Gaming links Gen Z with traditional culture

Chinese video games are increasingly connecting younger generations with ancient culture. Through immersive digital design and real-world collaborations, homegrown titles are inspiring young players to rediscover traditional arts, driving tourism and reinforcing cultural confidence.

One prime example, Ashes of the Kingdom, immediately captured players' imaginations after its domestic launch last September, attracting fans with its richly detailed late Eastern Han Dynasty (25-220) and Three Kingdoms (220-280) world.

In Yangzhou, Jiangsu province, young gamers flocked to the city's historic landmarks, including Slender West Lake, Ge Garden and He Garden, as they were transformed into immersive in-game quest hubs.