SPONSORS LINE UP FOR ENTRY INTO BOOMING 'SUCHAO' SOCCER LEAGUE
By Cang Wei in Nanjing and Zhang Xiaomin |
China Daily |
Updated: 2025-07-09 00:00
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Popular amateur competition in Jiangsu turns into commercial powerhouse
The Jiangsu Football City League, dubbed the "Suchao" or "Jiangsu Super League", a national sensation for birthing viral memes, has unleashed an unlikely sponsorship frenzy across one of China's wealthiest provinces.
This grassroots tournament, made up of 13 teams competing in East China's Jiangsu province, is transforming the amateur league into a commercial powerhouse.
Just six sponsors backed the league during its first three rounds after it opened on May 10.
