New elements inject vitality into services consumption

China's services consumption sector is gaining fresh momentum as emerging models — from "camping plus food" and "IP plus consumption" to "AI plus consumption" — create new growth engines and invigorate consumer demand.

Local governments are capitalizing on this momentum by rolling out targeted policies and organizing events to expand high-quality service offerings. Analysts have said that China has vast room for growth in services consumption, and coordinated efforts on both the supply and demand sides could provide a strong boost to economic recovery.

Across China, summer is bringing a boost in seasonal spending, particularly in food and tourism-related services. Regional food-themed events are flourishing. Beijing hosted an immersive camping and delicacy experience in Nanyuan Forest and Wetland Park, while Guangyuan in Sichuan province drew large crowds with a festival featuring music, local cuisine and cultural performances.