'Sweat over indulgence' lifestyles fuel sporting goods, events markets

BEIJING — With policy support, improving environmental awareness and growing health consciousness of the public, a green and healthy lifestyle revolution is gaining momentum in China, driving the growth of eco-friendly and healthy industries and unlocking new economic potential.

For 38-year-old Cao Bin, a daily office worker, the highlight of his day now comes after-hours: lacing up his running shoes, changing into sportswear, and hitting the park for a 10-kilometer jog. "Running gives me back to myself. I often finish with a clearer mind, that's why I start and keep going," he said.

A dedicated fitness enthusiast who frequents gyms and runs marathons, Cao estimates that he spends around 2,000 yuan ($279) monthly on his routine, including gym memberships, athletic gear and high-protein organic meals.