Campaign takes aim at tour operators

Yearlong effort launched to strengthen supervision, curb 'forced shopping'

China is taking action against tour operators who engage in illegal practices — including forcing travelers to shop at designated stores — with the aim of protecting consumers and ensuring a safe and more enjoyable travel experience.

The Ministry of Culture and Tourism, together with the Ministry of Public Security and the State Administration for Market Regulation, has launched a yearlong campaign to tighten supervision and enforcement over "forced shopping" practices, which involve pressuring tourists to buy goods at specific stores in exchange for rebates.

The culture and tourism ministry on Wednesday also published a list of 12 companies and three individuals accused of violating tourism regulations, including operating without licenses, forcing tourists to shop and organizing low-priced tours with hidden additional payments. The ministry said it will continue updating the list to deter dishonest operators.