Stories of a dynamic country now being told viral by influencers

Summer is here, and with it comes the familiar sight of foreign travelers exploring China's ancient landmarks and modern marvels. But something has changed. For many foreign tourists and social media influencers, China is no longer just a destination for sights and flavors, it is a place that holds surprises and untold stories.

In the videos they are posting online, one comes across phrases such as "unexpected", or "not what we expected". Real experience on the ground is helping challenge people's perceptions, offering them fresh perspectives.

This new wave of storytelling did not happen by chance. Since late 2023, China's upgraded visa policies, expanded visa-free access and smoother customs clearance have made visiting easier. Combined with a welcoming social atmosphere, these changes have encouraged more content creators from abroad to experience and share their journeys through livestreams and short videos.