Chi Forest drinking up success overseas with wide range of beverages

In June, convenience stores in Indonesia welcomed a new product line — Chi Forest's ice teas, with flavors such as white peach jasmine and grapefruit green tea.

The beverage maker's rapid rise in Southeast Asia underscores its broader globalization strategy, which combines health-driven product positioning, cultural adaptability and precision execution in complex regulatory environments.

Indonesia is a market deeply rooted in tradition and Muslim consumer preferences. All food and beverage products must undergo strict regulations, including BPOM safety certification and halal validation.