Innovation helping heat up country's ice cream market

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As scorching temperatures continue to grip much of China, the country's ice cream market is heating up — not just in terms of sales, but also in competition, innovation and strategic expansion.

Industry players including dairy giants and upstart digital brands are capitalizing on evolving consumer preferences, healthier lifestyles and new retail formats to reshape what was once a seasonal indulgence into a year-round, experiential category.

According to Mintel Group, a market research institute, the packaged ice cream category in China is expected to maintain steady growth in the years ahead, buoyed by the development of cold-chain logistics, increased outdoor activities and the rapid development of e-commerce channels.