Culture and commerce in concert

Under the stars of Luoyang, Central China's Henan province, the 2025 Weibo Travel Night unfolded, with over 500 guests from the culture and tourism industry and influencers from different fields.

The event recapped the most influential events in China's cultural and tourism industry in 2024 and presented prizes to individuals, destinations, culture and tourism bureaus, museums and scenic areas in recognition of their achievement on the social networking platform Sina Weibo that year.

A forum was also held with keynote speakers sharing their opinions on trends in the culture and tourism industry and promotions on social media.