Lychee grower enjoys fruits of global recognition

In a lush lychee orchard in Yongxing town of Haikou, Hainan province, agricultural entrepreneur Wu Yuyan speaks into her phone, livestreaming in English to an international audience. Her broadcasts blend expert insights on fruit maturity and sugar levels with engaging content tailored for tropical fruit lovers worldwide.

Since 2023, Wu has created over 200 bilingual short videos, boosting the global profile of Haikou's volcanic lychees and proving that digital globalization can breathe new life into traditional farming.

Born in 1992, Wu, a former media professional, entered agriculture in 2022 after spotting inefficiencies in the lychee supply chain. Noticing stark price gaps between farm and online retail, she returned to her hometown Yongxing town under Hainan's rural vitalization policies to revive her family's orchard.