Tariffs take a toll on small businesses
Lisa Lane, a mother from New Jersey, had a smart idea that she turned into a popular product. She gained national exposure and built a successful business with her son, Jake Lane. But like many small business owners, her American dream is now under threat from the Donald Trump administration's steep tariffs. She says her business is in "survival mode".
Her product idea came when she was on a beach vacation with her family of 15 people and four dogs, constantly cleaning the shower and rinsing sandy paws. There was a lot of "backache" as she didn't have a handheld showerhead attachment and thought there must be a better way to carry out the cleaning tasks.
"If I could think of a way to just connect something quickly and easily to the showerhead and rinse the dog off or clean my shower — (then) that would be amazing," she thought, and the inspiration struck.

















