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China Daily / 2025-07 / 23 / Page001

Tourists flock to locations featured in hot TV shows

By Cheng Si | China Daily | Updated: 2025-07-23 00:00
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Popular television series set in some of China's most breathtaking locations are inspiring a recent tourism trend with a quirky name — not jet-setting, but "set-jetting".

Throngs of tourists are seeking out the exact locations where iconic scenes from TV shows are set, and then jetting to them to take photos or re-create the scenes for themselves.

The TV series The Litchi Road, adapted from the novel of the same name, tells the story of Li Shande, a Tang Dynasty (618-907) official who was given the "impossible task" of transporting fresh lychees over 8,000 kilometers to the ancient site of Chang'an in Shaanxi province, not far from modern-day Xi'an.

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