FAN PILGRIMAGES TO SEE STARS LIVE SUPERCHARGING CITIES' ECONOMIES

Travel to watch performances generates major benefits, tourism spinoffs

Chaoyang Park in Beijing has been lively lately. Five massive, 18-meter-high colorful spheres sit on the lake, drawing crowds of visitors eager to snap photos and check in on social media.

The spheres aren't random art — they're a special installation for fans of Taiwan rock band Mayday, ahead of their 12-concert run at the National Stadium, also known as the Bird's Nest, which starts on Friday. Each sphere represents one band member, and for many fans, it has become a must-visit spot.

Among those making the pilgrimage is Zhou Ying, a 32-year-old engineer in Shanghai. Earlier this month, she seized the opportunity to attend a friend's wedding in Beijing — and braved the city's sweltering 40 C heat to visit the park.