Starbucks pilots 'study spaces' at over 40 stores in South China

Coffee shops are increasingly becoming the go-to spots for meeting friends and working for many Chinese consumers, and the US coffee chain Starbucks recently launched study spaces at some of its stores in the country, with no charge for seating and no time limit, as the company continues to cope with fierce competition in China's coffee consumption market.

Starbucks China said at some of its stores in Guangdong province, it has introduced study rooms at its stores, hoping to provide a space for consumers in the hot summer. By creating a unique place for customers, it is committed to meeting the diverse demands of customers at different times and in different scenarios.

At those Starbucks outlets in Guangzhou and Shenzhen, the stores don't require consumers to purchase food and drinks, and the study space doesn't need to be booked in advance. The space provides free power sockets and water, according to the company.