H World unveils expansion plans to further tap domestic travel market

H World Group, a Shanghai-headquartered hospitality group operating more than 11,600 hotels in 19 countries and regions, will tap into China's surging travel demand and expanding middle-income population, while accelerating its international expansion across Southeast Asia over the next five years, a senior executive of the company said.

The company's growth is underpinned by a wide-ranging brand portfolio, comprising 33 hotel and serviced apartment brands such as Hanting Hotel, Ji Hotel, Orange Hotel and Steigenberger Hotels and Resorts.

"We see China as a booming market with great depth and scale. Its market diversity and future demand offer great growth potential, serving as the core and foundation for our global operations," said Jin Hui, the group's CEO.