Book fair will be respite from summer heat

The upcoming Shanghai Book Fair, which will take place from Aug 13 to 19, expects enthusiastic readers to swarm to the Shanghai Exhibition Center and Shanghai Book Mall as a respite from the scorching summer temperatures.

According to Quan Heng, director of the Municipal Administration of Press and Publication, the Shanghai Book Fair has developed into an important cultural brand in Shanghai and the nation. "It is an industry fair for the publication sector and a festival for book lovers."

As one of China's most important book fairs, the event welcomed over 300,000 visitors and achieved a sales volume of nearly 50 million yuan ($6.97 million) last year, a significant 35 percent increase from 2023.