UnionPay launches Global Summer Campaign with exclusive travel offers

UnionPay International has launched its 2025 Global Summer Campaign, rolling out exclusive offers for international travelers as the global holiday season peaks.

UnionPay cardholders can enjoy a wide range of summer privileges with more than 100,000 partner merchants in 25 popular destinations participating in this campaign. Benefits include merchant discounts, favorable exchange rates and bank-backed cashback, all of which are designed to enhance the shopping, dining and travel experiences of global users.

"Summer is when joyful memories are made, and we want Union-Pay to be part of them," said Zhuang Bei, vice-president of UnionPay International. "Whether you're shopping in Paris, dining in Tokyo, or exploring a theme park with family in Singapore, our global summer campaign makes every experience more affordable, smoother and more memorable."

This year's campaign reflects the strong rebound in global travel, with destinations across Asia and Europe seeing surges in popularity. Bookings to countries such as Japan, South Korea, Italy, France and the United Kingdom have notably increased. In response, UnionPay has expanded its global merchant network, collaborating with retailers in 35 international airports and 60 major shopping districts to offer cardholders exclusive summer privileges.

UnionPay has also partnered with the world's top duty-free groups, leading department stores and outlet malls to offer exclusive discounts on global brands. Cardholders can also enjoy savings at more than 3,500 local dining spots, cafes and seafood markets, with instant deals available through platforms like Dianping and Uber Eats.

For family travelers during the school holidays, UnionPay has introduced themed offers in collaboration with eight world-renowned attractions. At locations such as Resorts World Sentosa in Singapore and Royal Caribbean's Spectrum of the Seas cruise ship, UnionPay users can receive cashback or instant discounts when their spending meets specified thresholds.

Flight and transportation perks are also part of the campaign. UnionPay cardholders can enjoy exclusive offers when booking with international airlines such as Cathay Pacific, Singapore Airlines, Turkish Airlines and Air China. Travelers can also access Union-Pay discounts when topping up transit cards in Japan and Hong Kong, or when making payments with J-Coin Pay in Japan and ZeroPay in South Korea, with discounts of up to 10 percent available.

To boost global retail by delivering travel savings, UnionPay continues to provide favorable exchange rates to Chinese travelers across more than 30 destinations, including Southeast Asia, Japan, South Korea, Europe and the Middle East. Cardholders who enroll through the UnionPay App and meet spending thresholds are eligible for upgraded rates. Meanwhile, 16 partner banks in the Chinese mainland, including Industrial and Commercial Bank of China, Agricultural Bank of China, Bank of China, China Construction Bank and China Merchants Bank, are offering up to 12 percent UnionPay card cashback on cross-border transactions, driving foot traffic for global merchants. For inbound China travelers, more than 40 international banks have issued UnionPay SplendorPlus Cards, tailoring exclusive cashback and promotions for spending.

Now accepted in 183 countries and regions, with more than 73 million online and offline merchants and 1.7 million ATMs worldwide, UnionPay is strengthening its position as a preferred cross-border payment solution. With this global summer campaign, UnionPay International continues to deliver value, convenience and reliability to travelers on every step of their journey.