Video generation AI creating new niche

Kuaishou's Kling generates 200 million videos for enterprises, users worldwide

Chinese video-sharing platform Kuaishou Technology is banking on artificial intelligence-powered video generation models, which boast immense application potential in fields including film, animation, mini dramas and advertising.

Experts believe text-to-video generators have the potential to revolutionize the short-video, advertising and movie trailer industries after US-based AI research company OpenAI's Sora took the world by storm.

Since its launch in June last year, Kuaishou's video generation model Kling has undergone more than 30 iterations and upgrades, with the number of global creators reaching more than 45 million, while generating over 200 million videos and 400 million images, and serving more than 20,000 enterprise customers.