Creating global success with heart, craft and business philosophy
On any given night in a modest office in Ningjin, a small county in China's Dezhou, Shandong province, a man in a simple blue t-shirt pours himself tea, places his smartphone on a stand and starts talking to thousands of gym owners, investors and fitness enthusiasts across the country.
No flashy lights. No script. Just Zhou Yueming, founder of Shandong DHZ Fitness Equipment Co Ltd, one of the country's largest commercial gym equipment manufacturers, chatting to the camera as if speaking to an old friend.
His company may be one of the biggest forces shaping China's fitness infrastructure today, but Zhou himself remains a hands-on entrepreneur with calloused palms and a maker's heart. "Livestreaming isn't about selling things. It's about letting people feel what you believe in."
