Gen Z's love-hate relationship with discounts

"Voucher just for you", "Popular deals, free bubble tea" — for millions of young office workers, these pop-up alerts are more effective wake-up calls than any alarm clock.

From grabbing breakfast pancakes to ordering late-night fried chicken, the era of "subsidized prices" has quietly taken hold, reshaping how Gen Z spends their money.

For cash-strapped young consumers, these subsidies feel like a godsend. Whether they're new graduates, mortgage-burdened employees, or struggling students, they all share the same thrill when landing a super coupon — like hitting a mini jackpot.