Massimo Dutti maintains China growth

Massimo Dutti, sister brand of Zara and the high-end unit of Spanish fashion group Inditex, is maintaining steady growth in China with two new store openings in July in Xi'an, Shaanxi province, and Tianjin.

China remains a strategic market, with expansion driven by two main pillars: optimizing its store network through selective openings and renovations, and strengthening omnichannel capabilities to create a seamless online-offline shopping experience, said Eugenio Bregolat, president of Inditex Greater China.

In January, the brand reopened its renovated Chongqing MixC store. The new Xi'an outlet, which opened on July 17, featured a 10-day pop-up experience in partnership with concept store Watch Whisky Coffee, designed to showcase the brand's urban-inspired style and high-quality products.