Thai durian farmers eye China market

Southern Thai provinces have stepped up efforts to promote their high-quality durian farms, to rival the traditional production base in Thailand's eastern provinces for a larger export market share amid the enthusiasm of Chinese consumers for the spiky fruit.

At a recent seminar on boosting confidence in southern Thai durians for the global market, officials from the Department of Agricultural Extension, or DOAE, revealed that the department has implemented eight stringent measures to promote high-quality fruit production, ensuring both quality and safety to meet export standards.

These measures cover the entire supply chain, from orchards to markets, especially during peak harvest seasons.