Blokees back to black on construction toy sales

Bloks Group, or Blokees, the Chinese construction-toy maker dubbed "China's Lego", notched its first interim net profit in four years in the first half of 2025, fueled by a surprise overseas sales boom mainly in Southeast Asia and North America.

The world's No 3 construction-toy brand and the largest in China by Frost & Sullivan's analysis, reported interim revenue of 1.338 billion yuan ($185 million), up 27.9 percent year-on-year. It swung to a net profit of 297 million yuan, reversing a 255 million yuan loss in the same period of 2024.