GEN Z TURNS TO CONVENIENCE, FLEXIBILITY OF RENTAL ECONOMY

By YU RAN in Shanghai | China Daily | Updated: 2025-12-02 00:00

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Young people's fresh approach allows access to high-end, more varied items

Visitors select cameras at a photography equipment rental store in Tianjin in May, 2023. LIU XIN/CHINA NEWS SERVICE

Cheng Shuo works as an accountant in Suzhou, Jiangsu province, but the 27-year-old's real passion is attending live music performances. Almost every month, she travels to different cities for concerts, music festivals and fan events.

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