Early winter sparks ice, snow biz as younger generation hits the slopes

By WANG ZHUOQIONG | China Daily | Updated: 2025-12-19 00:00

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A consumer checks out ski gear at a store in Hohhot, Inner Mongolia autonomous region, on Dec 7. DING GENHOU/FOR CHINA DAILY

An earlier-than-usual winter in parts of northern China is giving the country's ice and snow industry a timely boost, helping ski resorts open sooner, lifting ski traffic and translating into stronger-than-expected sales for equipment makers at the start of the new season.

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