Shopping initiative to catalyze inbound demand

As China is poised to deepen its efforts to attract inbound consumption via the "Shopping in China" initiative in 2026, analysts said these measures are not just a near-term growth lever but a structural catalyst for the country's evolution as a more open and high-quality consumer market.

Their comments came after Han Wenxiu, executive deputy director of the Office of the Central Commission for Financial and Economic Affairs, said earlier this month that China still has ample room to expand inbound consumption.

Speaking at an event held by the China Center for International Economic Exchanges, Han called for improving the inbound consumption environment and building the "Shopping in China" brand.