INNER MONGOLIA CITY RIDING CASH CROP WAVE

China's 'Potato Capital' also thriving with chickens, beef jerky

In a bid to bring high-quality produce from its volcanic grasslands to consumers nationwide, Ulaanqab in the Inner Mongolia autonomous region is accelerating efforts to build new sales models through the integration of e-commerce and local specialty agricultural commodities.

"This beef jerky is made from free-range cattle raised on the grasslands. It's slow-roasted using traditional techniques, with no preservatives, and delivered fresh from the ranch within 48 hours," a host enthusiastically announces to consumers inside the livestreaming studio of Huoshanyun E-commerce Co, a State-owned ecommerce company in Ulaanqab.