'Made in China' redefined

Exports of Chinese brands' products increase by 12.9 percent y-o-y in 2025

BEIJING — For Selena, a consumer from Spain, traditional Chinese culture came alive in an unexpected way: a makeup palette. The compact from Chinese cosmetics brand Florasis, intricately engraved with a phoenix, struck her as more a work of art than a cosmetic.

"I love how traditional craftsmanship is integrated with cosmetics,"Selena said. "It has deepened my understanding of Chinese culture, and I will buy some for my family and friends."