Nestle developing bespoke items for Chinese consumers

Firm steps up localized innovation, digital upgrades to capture mkt trends

The Chinese market remains pivotal to global food and beverage giant Nestle SA's global strategy, as the company intensifies investments and innovations to meet the evolving demands of Chinese consumers.

Kais Marzouki, Chairman and CEO of Nestle China, said the company is deeply committed to the Chinese market, which has become a cornerstone of Nestle's global expansion efforts.