Consumer trends tied to 'emotional value'
By LIU KUN in Wuhan and CHEN MEILING |
China Daily |
Updated: 2026-04-15 00:00
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More people spend to relieve stress, treat themselves
Since "emotional value" was officially integrated into Hubei's 2026 government work report, spending on happiness, personal interests, and mental well-being has emerged as the province's newest economic engine.
The most visible driver of this trend is Wuhan's "cherry blossom economy".
