'Rooftop economy' latest consumption front

By WANG ZHUOQIONG | China Daily | Updated: 2026-05-06 00:00

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A performance is staged on the terrace of a building in Shikumen, a major tourist attraction in Shanghai, on Sunday. CHINA DAILY

After the "night economy", the "rooftop economy" is now taking to the rooftops of shopping centers nationwide.

Rooftops and terraces are emerging as the latest frontiers for retailers in China, offering new ways to boost consumption and attract visitors.

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