Foreigners booming in Hainan livestream mkt

Expat livestreamers help customers better understand China and Chinese products

The afternoon sun slants through the tinted glass walls of a livestreaming base in Chengmai county, Hainan province, casting a golden light on the busy venue.

At 2 pm, the place comes alive. Behind one soundproof door, a young woman from Morocco adjusts a ring light; behind another, a Ghanaian man flashes a wide smile at his camera. In less than a minute, they will begin speaking to thousands of shoppers thousands of miles away — in places like New York, Casablanca, Lagos and Jakarta.